Conservation Poster Designs

Conservation Poster Designs

Last year, when the Nature Conservancy announced their #Elegram campaign to raise awareness and money for elephant conservation, I contributed my own take, a big purple bull elephant. I rarely take on the more popular, charismatic mascots of conservation, but it got me thinking about doing more. I did a Monarch butterfly next, and recently, I completed a Siberian tiger. This one is my favorite, and Jennie shared a peek at it in our last post. Here’s how it came together.

The #elegram design that began this series.

First, it was helpful to have tigers nearby to photograph. Jennie and I took two of our nephews and one of our nieces to the Exotic Feline Rescue Center here in southern Indiana last year. I snapped a load of photos and one in particular was my favorite. I created a really rough sketch in Adobe Photoshop to block out areas of contrast and do a bit of geometric simplification and abstraction.

The original rough sketch.

Next, I brought that rough into Adobe Illustrator and traced it with one of my favorite tools, the trusty pen tool. I knew that the lightest colors of the tiger would be the same as the background, so I only drew the large blocks of orange and then added the stripes on top. Instead of black, I chose a dark green. I’m partial to green and orange palettes.

I love the use of drawn patterns, so I drew in the fur with one of my Illustrator brushes from a set I call my “Markers.” But it didn’t feel right - it was too naturalistic. So I selected all of the marks and reverted to just plain old solid squared off lines, and I loved the result. It meshed better with the dynamic, geometric shapes of the tiger's stripes.

Three phases: orange shapes, dark green stripes, fur details.

To give a bit more dimension to the tiger, I studied where the shadows fell on the photo, and used different blend modes to make some of my fur strokes dark and some light (if you’re unfamiliar with the term, blend modes are a set of different methods in Adobe software used to make colors blend together). I used “multiply” mode for shadows and “color dodge” mode for the highlights.

Detail of the tiger's face, showing more of the fur detail.

Once I was happy with the tiger, I studied some of the typical environments a wild Siberian tiger would be found in. I experimented with various foliage, but it was far too easy for it to compete with the pattern on the tiger. So I went with the idea of the tiger passing through a grove of young trees in the boreal forest.

The tiger with some basic background elements worked in - leaf litter and small tree trunks.

At this point in the process, I bring a design into Photoshop for a few tweaks that Illustrator can’t do. I love working with bitmap textures and combining them with blend modes. A bitmap basically takes all of the values of a piece of artwork and changes it to pure black and white. How it does this is a matter of choice - it can be a pattern of circles, diamonds, or lines, among other options. By creating new bitmaps, layering them, and playing with blend modes, happenstance becomes part of the process. In the tiger piece, I used this as a way to give a bit of texture to the bark of the trees and the leaf litter upon which our rather large feline stalks us. It helps to break up background elements to keep focus on the tiger.

Bitmaps. On the left, the original gradient. In the center, a circle pattern bitmap. On the right, a line pattern bitmap.

The tiger's environment, before I began playing with bitmap textures.

And after I played with bitmaps. You can see that I also played with offsetting textures over the leaf litter and layering shapes over the trees.

I showed it to Jennie at this point for some feedback, and she noticed that it was a bit off - one of the trees needed to be in front of the tail for it to feel like the tiger was passing through space. Of course, she was right, and a small change made a big difference.

A small change, a big difference. You can also see that the placement of trees shifted a bit after I moved from Illustrator to Photoshop.

After adding in the slogan I’ve been using in this series, “A world without them is not a world for me,” I was done. I'm keen to do more like this one. There are certainly plenty of threatened animals to focus on.

The finished product.

The finished product.

April in pictures

April in pictures

Illustrating a Promotional Poster for Bradford Woods

Both Jennie and I believe in increasing accessibility to natural spaces, so last year when Tim Street of Bradford Woods contacted me to commission a poster, I was eager to get started.. Bradford Woods is a property managed by the Indiana University School of Public Health which serves as a camp where youths and adults come for leadership training, education, and therapeutic programs. It’s beloved of residents all over south central Indiana who have fond memories of attending camps during elementary school years, some of whom come back as camp counselors during high school.

Bradford Woods in late October. I swear it's not Lothlorien. Photo by David Orr.

Tim and I walked around the site on a beautiful October day. I took photos as we chatted about the site’s history, which included a long stint as a sand mining operation. In regards to the poster design, Tim said he loved the WPA posters of the ‘30s and ‘40s, but wasn’t looking for something that would emulate them too closely.

The overlook at Ol' Swimmin' Hole Lake

The overall composition came together quickly. There is an iconic overlook above the adorably named Ol’ Swimmin’ Hole Lake that offered the chance to feature a varied natural setting as well as human activity. I sketched up an idea, in which two campers look out over the lake in partial silhouette. It was important to Tim and to me to make clear that Bradford Woods is a place for people of all abilities, so I depicted one of the campers in a wheelchair.

My rough sketch of the poster's layout.

When it came time to go from rough sketch to Adobe Illustrator, I used the pen tool to draw in the major shapes. I experimented with new brushes as well, to create the highlights on the silhouettes and the leaves on the trees. The latter was what’s called a “pattern brush,” which is made of a repeating element along a path. In this case, a tapered line. The former brush was a “scatter brush,” in which basic leaf shapes I made are scattered as I draw.

Detail of one of the Bradford Woods campers, showing the use of Illustrator brushes for the highlights. Also, a red admiral butterfly!

I liked the idea of drawing a wooden frame around the scene, which would also incorporate a cut-out of the words “Bradford Woods." I enjoyed the challenge of getting the proportions of the letters right, and I am eager to do a lot more typography in a similar vein.

I also had a lot of fun hiding of small animals throughout the composition. The eagle the campers are watching and the red admiral butterfly on the wheelchair are obvious, but there are a few other critters in there as well. I love putting playful touches like that in a design. No design is complete until it is seen by its audience, and “hidden” details are a way to provide a sense of surprise and delight, keeping viewers engaged. I’m grateful to have had the opportunity to create this piece for Bradford Woods.

The final product.

March in pictures

March in pictures

Turning a Digital Design Into an Embroidered Patch

One of the best parts of working with Indiana Raptor Center is that they are up for just about anything. One of the projects that's been the most fun is the "Certified Dinosaur Rehabber" embroidered patch. The folks at the raptor center are as geeky about dinosaurs as David is, so this was a patch made in heaven (sorry).

Here's a few steps in the design process, from rough layout to the final piece.

The initial mock-up

The first rough sketch after a change in proportion to make the hawk larger.

The third iteration, with new color scheme, more elegant design of the dinosaur, and typography added.

The completed patch! It's been a hit with Indiana Raptor Center's supporters.